WHY WE DECIDED TO KICK OFF 2024 WITH A FRESH LOOK AND BOLD NEW MESSAGE
You may have noticed that AMDX has recently given itself a makeover.
The idea to give the brand an overhaul first began when we officially decided to swap out our agency’s long-form name—Affiliate Marketing Dynamics—with the simple AMDX acronym. Not only does it roll off the tongue easier, but it’s punchier, stickier, and a lot simpler to write out in email form.
But then something important happened: We won Rakuten Advertising’s Golden Link “Agency of the Year” award in 2023. It was a major milestone in our boutique, affiliate marketing-only agency’s 8-year history. And it gave us a moment of pause.
We were up against some stiff competition. But in the end, our agency’s deep knowledge of the ins and outs of the affiliate marketing ecosystem, solid relationships with the world’s most prominent network and publisher partners, and highly personalized, customer-first approach for driving non-stop affiliate marketing success is what ultimately allowed us to come on top.
Truth be told, we’ve always known we’re the best at what we do. Instead of stretching ourselves thin by offering an assortment of only “good” marketing services, we specialize in one thing and one thing only: affiliate marketing. And we do it exceptionally well—arguably better than anyone else. This is just one of many reasons why our incredibly talented team continues to be recognized industry-wide as dedicated partners, innovative collaborators, and trusted performance marketing experts.
Here’s what AMDX Co-Founder, Leigh Brandt had to say about it:
“Since day one, we’ve stayed true to our core. Our agency’s growth trajectory over the past eight years is a direct result of our team remaining laser-focused on maximizing, innovating, and constantly seeking new ways to extract incremental value out of the affiliate channel. Being named Rakuten Advertising’s ‘Agency of the Year’ reinforced the strength of our business model—and really motivated us to go bigger and bolder in 2024.”
With the wind in our sails, it was about time to take our boutique agency to the next level by building a bold and memorable brand that screams affiliate marketing excellence from the rooftops. And that is precisely what brought us to where we are today. Not only did we refresh the AMDX brand look and feel, but we went one step further to create our first-ever multifunctional website—which, over time, will become a hub for all sorts of affiliate marketing intelligence, including a spotlight on our customers’ success in the affiliate channel and a showcase of our high impact publisher collaborations.
Although this is only the first of many new brand- and marketing-related initiatives we plan to roll out in 2024, it’s certainly an exciting step that has been a long time coming—one that will cement our agency’s name on the map for years to come. Join us in celebrating this next phase in our exciting journey.
If you’re ready to tap into the power of affiliate marketing, you’ve definitely come to the right place. Welcome to the new AMDX!