DAVINES
Overview
haircare brand Davines hired AMDX to help facilitate new income opportunities within the affiliate arena.
AVOUT DAVINES
Founded in Parma, Italy, Davines is a sustainable haircare line that has an international presence in more than 90 countries. The company began as creating high-end hair care products for cosmetic companies, and then pivoted to creating their own exclusive haircare products for salons. The products are sulphate and paragon free, vegan, and use 100% naturally derived ingredients.
THE OPPORTUNITY TO REPOSITION
The client and AMDX were able to design a unique affiliate program that created an incremental lift in revenue within the first 12 months. Additionally, they used expert experience within the beauty industry to secure high visibility content placements that brought in significant income within one month of launch.
Actions
01
DESIGNING A unique affiliate program
02
using expert experience
03
high visibility content placements
RESULTS
An incremental lift of 18% of total e-commerce revenue within first 12 months. More than $80,000 in affiliate revenue in the first month of high-visibility commission only content placement
sales
80K+
REVENUE
+18%
