IGLOO
ABOUT IGLOO
Celebrated for the Legendary Playmate line of coolers, Igloo is a well-known brand specializing in innovative coolers, drinkware and outdoor gear. Founded in 1947, Igloo revolutionized portable cooling solutions with its innovative designs. The brand offers a wide range of products, including hard and soft coolers, insulated tumblers and ice packs, designed to keep food and beverages cold for extended periods. With decades of experience, Igloo remains a leader in the cooler industry, catering to adventurers, tailgaters, and families worldwide.
THE PROBLEM
Igloo approached AMDX with a goal to elevate brand awareness while increasing overall program efficiency.
THE SOLUTION
AMDX executed a visibility-driven strategy that led to a 20% increase in traffic and a 7% lift in ad spend efficiency/ROAS.
ABOUT AMDX
Affiliate Marketing Dynamics, AMDX, is the leading affiliate-only agency. Located in Brooklyn, New York, AMDX is an award winning agency comprised of experts with over 20+ years in affiliate space. AMDX uses it’s unique suite of proprietary tools and systems to drive results and grow revenue for businesses across the map. AMDX’s unparalleled track record is the result of lasting client and publisher relations, along with the ability to execute individualized strategies for its clients.
Traffic increase
20%
Roas increase yoy
7%